Golf Cart Marketing

Simply stated, our product is designed to give you results. The placement of the ads, size and dimensions, quantities, high repetition, captured attention, lack of distractions and taking action is why this product is so successful.

Dimensions
The Vinyl Visor™ is 4” tall by about 30” – 40” wide vinyl banner that fits between the poles of any golf cart. The width of each visor may vary because they are custom fit to each golf cart for each golf course.

Visor material
The visor is made from a 14 oz vinyl material that is used for outdoor billboards. This vinyl and printing is UV protected so it won’t fade in the sun. We actually fold the vinyl over and weld it together to make it double thick in order to create an added sturdiness. The vinyl visors™ can be used for many future applications over the years.

Placement of Visor
We have found that the front and back positions on the golf cart are the most effective positions anywhere on the course. These are the most visible positions by the golfer during their entire play over a 4 hour period.

As an advertiser, you receive signage on both the outside and the inside of the visor, and you can choose to be either on the front or the back of the cart. By placing signage on both the outside and inside of the visor, you will greatly increase the effectiveness of your overall promotion.

Limit two advertisers per golf cart
There is a limit of 2 advertisers on a golf cart. There will be one advertiser for the front of the cart, and one advertiser for the back of the cart unless you choose to do both. This way by limiting the amount of advertisers on each golf cart, the consumer will be able to build a stronger relationship and overall connection to your product and brand.

Higher retention level by the consumer
There are several reasons why a consumer will retain more information through this type of advertising rather than traditional advertising like radio, television, magazines, etc.

High repetition
The golfer will see your signage repeatedly throughout the day over a 3 to 4 hour period. This repetition combined with a single focus on your ad will amount to far superior results than normal methods.

Consumer’s focus limited to your ad
Also, your ad won’t be lost among many other ads. There will only be two ads at most that the golfer sees the whole time. Limiting the distraction of many other advertisers will allow the golfer to strictly focus their attention on your product and brand.

Positive environment helps retain more information
The placement of the visor in a position just like a sun visor in a car is something that every person has become accustomed to and familiar with in every day life. Studies have proven that people retain more information in a more positive and more comfortable environment. The already familiarity with the visor creates a certain comfort level for the person allowing them to retain a higher rate of information.

Entice consumer to take action
With this program you have a unique opportunity as an advertiser to get the consumer to take action.

For example, if you are Anheuser Busch, you might place the logo of Bud Light on the Front of the cart for discreet brand recognition. Then, on the inside front visor you might place a more descriptive ad suggesting that the consumer take action and purchase your product. Maybe a line like… “There is a cold Bud Light waiting for you at the clubhouse!”

Or, if you are a local auto dealership, you might say something like, “After driving this slow cart for 4 hours, take a test drive in a new Mercedes 450SL with 500 horsepower.”

The combination of the outside of the visor displaying a discreet logo with high visibility, and the inside of the visor displaying a more descriptive ad enticing action is key to your programs effectiveness.

Placing brochures and support material
Many advertisers will place brochures and other marketing materials in the clubhouse for the golfer. This way you can state in your ad to pick up a brochure at the clubhouse.

Refer to website
A real effective campaign that is low cost might be to refer the golfer to visit your website. You can even have them write down a promo code that was displayed on the visor to receive a special promotion when they go to your website.

The Vinyl Visor™ has unique characteristics that make it very attractive to an advertiser. To learn more about our program that we offer, review our Advertising Program.

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